The cost of testing a product idea collapsed. What took a development team and six months now takes AI coding tools and days. If you know what to build and what to skip.
This guide covers the honest version. What AI coding tools genuinely handle. Where you still need specialists. How to ship a test before you spend real money.
AI coding tools build real products now, not prototypes with training wheels. This list is what actually ships from sessions and custom builds.
All real code. All owned by you.
Enough: internal tools, MVPs, portals, and most products under a few thousand users. AI coding tools write real code, real databases, real logins. This stopped being a toy a while ago.
Not enough: heavy real-time systems, unusual compliance regimes, or products whose core value is a proprietary algorithm. If you’re there, you’ll know. And you can still prototype the rest first.
The MVP’s job is one question: will anyone pay? A landing page plus a thin working version answers it in a week.
Ship it to twenty real prospects. Charge something, even a little. Interest without a credit card is a compliment, not a signal.
In a hands-on session we build your first version together with Claude Code. You describe. We ship. You learn to keep iterating alone.
Prefer to hand it off? Custom builds cover strategy, design, brand, and working product. Either way you own everything.
Real coding tools, driven in plain English. Claude Code carries most builds. Codex, Open Code, and Cursor each earn a spot depending on the project.
YOU AND ME. VIRTUAL OR IN PERSON. BRING THE PROBLEM. LEAVE WITH A WORKING TOOL.
THREE PEOPLE MINIMUM. EVERYONE WORKS ON REAL TASKS FROM YOUR BUSINESS.
STRATEGY, DESIGN, BRAND, PRODUCT. WE BUILD IT FOR YOU. YOU OWN IT.
Here’s what to do. Send an email. Pick a time, virtual or in person. Show up with the thing that’s been nagging you.
No prep. No homework. No awkward sales call. One session. Bring the problem. Leave with the solution.